Frequently asked questions
What is the range of a Bluetooth unit?The Bluetooth marketing unit can reach up to 100 meter, but the Bluetooth signal on a phone is less powerful, therefore the communication between the phone and the unit will be around 10-30 meters.
Can every phone receive a message via Bluetooth?
Almost every phone that has Bluetooth can receive a message via Bluetooth. Exceptions are: iPhone, Blackberry BOLD and some HTC phones.
Is my target audience waiting for a Bluetooth message?
In the age range of 14 and 21, 55% says it would like to receive relevant content.(Source: Reuters & IDC) In the age range of 21 and 40, 45% says it would like to receive relevant content.(Source: Reuters & IDC)
Is Bluetooth Marketing SPAM?
Bluetooth is a permission based technology and the content will only be delivered once.
Do I need to communicate the Bluetooth campaign?
Since not everybody has Bluetooth turned on or notices a Bluetooth push message on their phone we advice to communicate the Bluetooth campaign on posters or screens.
What are the costs?
Bluetooth Marketing is a cheap alternative compared with the traditional media. Please contact us for the most recent prices.
Can I create campaigns myself?
Via the advanced and easy to use online software manager you can upload content, create and change campaign at any moment.
